Jen Selter (12.8M Followers)Ĭoming in at a close second is Jen Selter, with just under 13 million followers. She instead lets her products speak for themselves and provides a link in her bio if people are interested in purchasing.
Perhaps most importantly, she doesn’t bombard her followers with sales pitches and links. Her workout clothing line, for example, is often prominent in her photos.
The main way Michelle promotes her products is by showing them off. Staying true to yourself is a fantastic way of building trust with your followers and her down-to-Earth approach shines through in her content and she even posts in her native language. She has multiple income streams that she promotes on Instagram, including a range of supplements, workout equipment, and fitness apps. Michelle Lewin is the most popular fitness influencer with over 13 million followers! Let’s break out the sweatbands and take a look! 1. With this in mind, we thought we’d put together a list of the top fitness influencers on Instagram and explore how they make money, the sort of content they post, and share some key learnings that are essential to growing your account.
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Related: How to Start a Fitness Instagram However, as more and more brands compete for eyes on Instagram, the competition among influencers is increasing as well. With 17% of companies allocating marketing budget towards influencer marketing, there’s never been a better time to up your game and make the jump from Instagram user to fitness influencer.
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